THE ART DECO INFLUENCE IN THE MODERN TURKISH ARCHITECTURE OF THE EARLY REPUBLICAN PERIOD

Abstract

Today technology has dominated almost all facets of the life and being no longer a luxury, it has become an ordinary component of everyday life. In addition to indispensable functions in such fields as healthcare, industry and education, it is becoming more and more important in arts and entertainment. While art branches are transforming and preserving their essence, they should be open to innovations. Technologic screens are now being used in theatre plays, museums and exhibitions and movies can simultaneously be broadcasted alive in cinema halls at different countries of the world. Cinema halls are no longer places where only movies are shown. Having a past dating back to over 120 years, the works of the art of the cinema were watched on the silver, television, computer and mobile phone screens respectively. As television and then video cassette, DVD, pay TV, digital movie and online series streaming platforms became sophisticated, it revealed that there should be some kind of screening calendar among all. This can vary from country to country and sometimes it can be subject to written rules. Today video cassettes almost completely disappeared and DVDs are not as popular as they used to be. For this reason, today mediums of movie screening apart from the cinema are classical television channels, digital platforms, IPTVs and online streaming movie and series platforms. The greatest competition takes place when the time, conditions and place of the first run of high quality and popular movies and series are concerned. As the number of competitors increase, income and profit pie shrink, traditional approaches and rules wear off, change and sometimes disappear. The main purpose of this study is to argue Netflix, a US-originated entity having emerged in this competitive environment and gained worldwide popularity, its position at both television and cinema industry, its current and future implications. While Netflix, founded in 1997, was previously a company selling and renting video cassettes and DVDs turned out to be a movie and series giant having 130 million subscribers in 190 countries today. Providing viewers with special individual displays and recording theirs likes and preferences in numbers, Netflix produces and presents their own original movies and series to its subscribers. Sending film to Cannes Film Festival in 2017, simultaneous distribution of the movie Roma in both its own platform and at cinemas, its success at Emmy awards and its participation in Oscar awards are the outcomes of Netflix's efforts of prestige and leadership in global television and film industry. These achievements and goals are deemed aggressive and dangerous by some cinema and television milieus and it is claimed that they will hurt the cinema and cinema halls. In this qualitative study, starting from the tension between Netflix and festival management at Cannes Film Festival in 2017, the future of the cinema through success / failure of Netflix at last Oscar ceremony will be analyzed.