Özet:
The concept of corporate social responsibility is an emerging management philosophy
which describes how corporations adopt social factors to their commercial operations
without jeopardizing the interest of its investors and other stakeholders. It is based on
this premises that the researcher seek to review and evaluate the contributions and
effects of CSR in the modern day business performance especially from the developing
economies perspectives, which has limited researches and literatures due to the fact that
most writers believed the concept is more prominent with the west and developed
economies. The concept of CSR in management emanated from the need to address
corporate governance, corporate sustainability, corporate citizenship and also ensure
smooth communication and relationships amongst its stakeholders.
To some scholars CSR is just one aspect of marketing management which addresses
how the corporation relates to its public called public relations in a bid to satisfy the
stakeholders of the organization which includes the customers, the NGOs, and the host
community. The case of Nigeria in this thesis is of important on CSR perspective in
Africa because Nigeria is the most populous nation in Africa and with the biggest
market. Also, banking sector is an important sector which oil the wheel of the economy
because Nigeria and most African Nations are import base economy with limited
productive activities. The study then focus on how the incorporations of CSR concept
into the policy thrust of bank in Nigeria affects their profitability using Return on Asset,
Return on equity and Profit after Tax as dependent variables, while the CSR engagement
of the bank taking from the stakeholders perspectives are use as the independent
variables.
