Abstract:
Postmodernism rising against modernism is a literary and philosophical
movement criticising the political, sociological, economic unrest of the period
generated during modernism and manifesting itself in the fields of literature, media,
architecture, music and a quite number of branches. Postmodernism emerging after
the Second World War is also the period that technology advances and thus, industry
develops. These three main incidents constitute the context and the content of
postmodernism. Postmodernists awakening in the wreck the war brings along
expostulate political, literary, sociological and economic issues through the
characteristics of postmodernism such as irony, parody, intertextuality,
paranoia/technophobia, metafiction, hyperreality/ technoculture. Especially,
technology plays a big role since some of the characteristics of postmodernism are
based on technological improvements. Besides, it owns impacts on economy because
the industry begins to produce more as technology progresses, and on consumption
of these increasing products. Mass communication devices such as media, are
utilized to encourage consuming and to establish the consumption habits in the
society. Thus, the consumer society is generated. I, Robot and Westworld are
masterpieces to examine the characteristics of postmodernism and the consumer
society as a genre of postmodernism.
