Abstract:
The changes streaming from the customers rapidly changed attention, new ways and
techniques and platforms are coming to the scene of advertisement and marketing,
corporation’s and small companies are pouring big amounts of their advertising or
marketing budgets on social media platforms also, instead of only spending it on
television and radio, Facebook and Instagram take a huge share of the amounts of
budgets spent on online and social media advertisements, companies are currently are
researching the reasons and factors that are controlling or affecting customers attention
and customer engagement regarding sales and advertisement. This research will
provide recommendations and prohibitions for companies and sellers who operate
online or primarily on Instagram.
