INCREASING THE ORGANIZATIONAL PERFORMANCE WITH FLEXIBLE AND SUSTAINABLE HUMAN RESOURCE MANAGEMENT FOR INNOVATIVE ORGANIZATIONS “A CASE STUDY

Abstract

This study aims to investigate the role of sustainability, flexibility, and HRM Practices in increasing the organizational performance for all the innovative organizations in the business world, why it is important to implement such concepts nowadays, and why does it really matter to take into consideration the importance of these concept in order to achieve the organizational goals and therefore a huge competitive advantage. After reading many theoretical studies and collecting data from different organization in Germany, the researcher realized that dealing with these concepts needs highly professional employees and managers because combining flexibility and sustainability in HRM practices is something really difficult, but the reward or the result will deserve all this hard work, because sustainability and flexibility and HRM practices can give a huge push for organizations to be on the top and it helps them to be more innovative, which is the only way for being successful in this digital era. In fact, in order to make this happen, everyone in the organization has the full responsibility to make this happen, employees, managers, top managers, and everyone working in the organization should work really hard in increasing the organizational performance of the association, and this can happen after gaining employees engagement and loyalty after applying both flexibility and sustainability in applying HRM practices. After testing the hypotheses of this study, it was shown that HRM practices have a positive impact on organizational performance by a significant value. Also, sustainability has a positive impact on the organizational performance, but flexibility has a negative impact on organization performance, and finally innovation has a high and meaningful positive impact on organization performance. So, these results show that these variables are really important for organizations to improve their performance and these variables have a huge impact on the organization to be more competitive and gain an advantage, which is really important to survive in today’s business world.