Abstract:
To help tourism businesses succeed in the digital world, this thesis looks into
consumer behavior regarding digital marketing solutions in the industry. Its case
study of Morocco focuses on the dynamic relationship between digital marketing and
the travel and tourist sector, especially in light of the COVID-19 pandemic.
Digitalization, social media marketing, e-commerce, and measuring the efficiency of
digital marketing in the tourism industry are major research fields. The study reveals
the changing patterns of consumer behavior in the travel industry, highlighting the
necessity for companies to modify their marketing plans in order to successfully
engage and reach consumers. It emphasizes the value of digitization for the travel
and tourism sector and exhorts companies to use digital platforms and marketing
avenues to promote their products and draw tourists. The survey clarifies how
important social media is as a tool for tourist companies to interact with clients,
promote their brands, and increase bookings. The results of this research highlight
how critical it is to comprehend consumer behavior and preferences when using
digital marketing in the field of tourism and travel. Tourism organizations may
optimize their digital marketing strategies, increase customer engagement, and
enhance overall marketing results by leveraging pertinent metrics, analytics, and
data-driven insights
