Abstract:
The purpose of this study is to explore the effect of conspicuous consumption
and the decision-making styles on Turkish consumers. The study also examines the
comparison and of the conspicuous consumption and decision-making styles in the
society and what the driven forces that impacts the consumers decision making and
conspicuous attempts when intending to purchase. This study also illustrates the
Understanding of this positive relationship has significant implications for marketers,
as it provides insights into the preferences and behaviours of consumers in a
culturally distinct setting. Recognizing the impact of conspicuous consumption on
decision-making styles can enable marketers to develop more effective strategies for
targeting and engaging with Turkish consumers who are inclined towards
conspicuous consumption. Ultimately, this research contributes to a deeper
understanding of consumer behaviour and preferences in the context of a rapidly
evolving and diverse market like Türkiye. The results of our analysis suggest a
positive relationship between conspicuous consumption and certain consumer
decision-making styles among Turkish consumers. Specifically, individuals who
exhibit conspicuous consumption tendencies are more likely to embrace emotional
and impulsive decision-making styles. These findings highlight the importance of
understanding the interplay between conspicuous consumption and consumer
decision-making styles in the context of the Turkish market.
