Abstract:
This study focuses on the impact of non-Arabic media broadcasting in Arabic
on the Arab audience by employing a content analysis methodology. Specifically, it
examines the news coverage of the Russian-Ukrainian War in the Al-Hurrah and
Russia Today (RT) channels during the period of Feb2022- Feb2023. The study aims
to explore the strategies and effects of media framing, narratives, and visual
representations employed by these channels and their potential influence on the
perception and understanding of the conflict among the Arab audience. Through a
systematic examination of news reports and programs aired by Al-Hurrah and RT
especially (Ask More program on RT, and Al-Hurrah tonight program) and both of
them are current affairs shows and they are considered the main TV programs on
those two channels. this study analyzes the textual and visual content to uncover
patterns and differences in the portrayal of the Russian-Ukrainian War, highlighting
the strategies used by each channel to convey information and shape public opinion.
Insights gained from this research will provide a deeper understanding of how Al Hurrah and RT frame and present the Russian-Ukrainian War to the Arab audience,
including the emphasis placed on specific aspects of the conflict and any biases or
selective representations that may impact the audience's perception of the war
