THE IMPACT OF PSYCHOLOGİCAL FACTORS ON CONSUMERS’ PANIC BUYING DURING COVID-19 IN TURKEY.

Abstract

Panic buying is a type of consumer buying behavior, it is a behavior that occurs during crisis and pandemic. This study aims to examine the impact of psychological factors on consumers‘ panic buying behavior during covid-19 in Turkey. To achieve the results, quantitative research was conducted, and the researcher used a descriptive analysis methodology. An online survey was used to collect the primary data, responses were gathered from the students in a university in Turkey with a sample size of 200. SPSS software was used to analyze the data. The final findings show that two of the three hypotheses were supported. From the results the impact of the factors anxiety and uncertainty on the consumers‘ panic buying behavior during the pandemic Covid-19 was clear. Finally, the research provides many recommendations and limitations.