Abstract:
Panic buying is a type of consumer buying behavior, it is a behavior that
occurs during crisis and pandemic. This study aims to examine the impact of
psychological factors on consumers‘ panic buying behavior during covid-19 in
Turkey. To achieve the results, quantitative research was conducted, and the
researcher used a descriptive analysis methodology. An online survey was used to
collect the primary data, responses were gathered from the students in a university in
Turkey with a sample size of 200. SPSS software was used to analyze the data. The
final findings show that two of the three hypotheses were supported. From the results
the impact of the factors anxiety and uncertainty on the consumers‘ panic buying
behavior during the pandemic Covid-19 was clear. Finally, the research provides
many recommendations and limitations.
