Abstract:
With the expansion of technologies and increasing use of internet, the
web market is blooming at a clear rate. Online Shopping is now a well known term for
the people of all ages. Businesses are constantly trying to seek out new
strategies which will help them gain loyal customers, so as to avoid the considerable
cost of attracting new customers. The competition among online companies is to
extend sale by getting new customers, make their handcart full, and make customers
repurchase. to try to this companies got to have a thought on cluster of their target
customer and customers’ demand. this study seeks to supply a deeper understanding
of the brand experience phenomenon in online context by investigating the impact of
e-brand experience on e-satisfaction and e- loyalty. This thesis analyzes if service
quality has any significant impact on brand loyalty, where customer satisfaction is
employed as an indicator for brand loyalty. Additionally, this thesis aims to
uncover the influence of service quality on customer satisfaction, and to show the
possibility of any significant influence of the quality of service on loyalty to a brand.
Finally, it aimed to delve deeper into the association between the various elements that
lead to the loyalty of a consumer to a brand.
