THE EFFECTS OF MOTIVATION ON EMPLOYEES’ PERFORMANCE: A CASE STUDY IN AFGHANISTAN’S MANUFACTURING SECTOR

Abstract

The performance of employees is crucial to achieving the organization's goals and objectives, as are the elements and resources that may influence this performance and improve its quality. There are a multitude of causes for productive job performance. Motivation may alternatively be described as the readiness to expend high amounts of effort in pursuit of organizational objectives, contingent on the capacity of those efforts to fulfill some individual need. Motivating high levels of employee performance is such an essential organizational factor that both academic scholars and actual managers have attempted to comprehend and explain motivation. To analyze the effect of motivation on employee performance in organizations, a case study of the manufacturing industry in Afghanistan was conducted. Specifically, the study evaluated the impact of recognition and reward programs on employee performance in Afghanistan's manufacturing industry, as well as the impact of monetary and financial incentives on employee performance in Afghanistan's manufacturing sector. This study used a quantitative methodology and descriptive researcher survey design as its research design. The kind of data obtained was primary data, and a Google form was used to collect it. With the use of descriptive analysis in SPSS, the data were evaluated and displayed in tables and graphs. The results indicate that company recognition and incentive programs promote employee performance in a desired manner. In addition, the research revealed that financial and monetary incentives had a favorable effect on the performance of manufacturing workers in Afghanistan. Overall, the correlation test reveals a strong positive relationship between the dependent variable (employee job performance) and the independent variable (factors affecting employee job performance) based on the analysis of data collected from 287 employees in Afghanistan's manufacturing sector vi working in various departments (motivation). However, regression analysis indicates that the influence of these two factors on each other is moderated. In summary this research recommended that managers invest in more strategies for developing the capability and capacity of their staff, improve and develop trust in the ability of their employees to perform their tasks. Ensuring proper appreciation for good work to employees is important. This does not only motivate employee, but also provides a sense of success that further enhances the employee and company performances.