THE ACCEPTANCE OF MOBILE TRAVEL APPLICATIONS: A RESEARCH WITH THE INTEGRATION OF TECHNOLOGY ACCEPTANCE MODEL

Abstract

This study named (The Acceptance of Mobile Travel Applications: A research with the integration of Technology Acceptance Model) deals with the evolution of commerce with behaviors of mobile consumers in tourism. The lifestyle of consumers leads to changes not only in terms of the consumption but also in terms of behavior and habit. It optimizes timetable by combining physical displacements and the use of different technologies, but also seeks moments of immobilize both physical and virtual. These examples illustrate the value of mobility to address the evolutions of consumer behavior to which researchers and marketing practitioners are now confronted. The applications offered by Smartphone‟s are representative of the ubiquitous paradigm. They allow to interact virtually (almost) everywhere and all the time and can influence the physical behavior of the consumer. The use of the Smartphone during the tourist‟s stay can be on those influences in the physical spatial behavior of the tourist. Considering that fact, there are relationships between physical and virtual behavior of the consumer. After identifying different uses of e-commerce in tourism and the impact of the mobile application, this study will examine the causes and consequences of mobile uses. Current work on the use of mobile services is still rare and has several limitations. This research is mainly based on the technology acceptance model and its derivatives. The researcher adapted a descriptive analytical approach which depends on data collection, analysis using SPSS, Stata and interpretation of the results to determine the hypothesized relationships, to show the influences of each variables to another, starting with the perceiving of ease of use the mobile services to perceiving trustworthiness, by the analysis the result of the relations, and how can affect the costumer behavior.