Please use this identifier to cite or link to this item: http://hdl.handle.net/11547/2031
Title: THE FAMILY BUYING BEHAVIOR OF FEMALE CONSUMERS IN RETAIL INDUSTRY
Authors: Abba, Fidelis Ejeh
Keywords: Retailing
Consumer Conduct
Female Consumers
Turkey
Model
Retail Trade
Buying Conduct
Buying Behavior
Purchase Decisions
Consumptions
Buying Influence
Perakendecilik
Tüketici davranışları
Kadın tüketiciler
Türkiye
Model
Perakende ticaret
Satın alma kuralları
Satın alma davranışı
Satın alma kararları
Tüketimini
Esatın alma etkisi
Issue Date: 2015
Publisher: ISTANBUL AYDIN UNIVERSITY INSTITUTE OF SOCIAL SCIENCES
Abstract: The research emphasis on the family buying behavior of female consumers in retail industry. This research aims to hire convenient sampling techniques to survey female purchasers, whom are the chief buying mediator of the family. Istanbul, Turkey is divided into two parts. The Asian side and the European side by the Bosphorus. One hundred and fifty (150) questionnaires were designed where twenty five (25) each of the questionnaire were distributed among six different cities in Istanbul which are Kucukcekmece, Kadikoy, Avcilar, Beylikduzu, Taksim/Beyoglu, and Besiktas.. This survey will make use of statistical techniques called (ANOVA) Analysis of variance to analysis the female respondents involved in the family purchasing activities. Hypothesis were conveyed to show the significance of the buying involvement using T-test statistic to test the level of significant of family buying behavior of female consumers in retail industry using SPSS statistical tool. There are findings, interpretations concluding parts which were established on the evaluation and statistical datas from the questionnaire.
URI: http://hdl.handle.net/11547/2031
Appears in Collections:Tezler -- Thesis

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