ORGANIZATIONAL RESILIENCE DURING THE CORONAVIRUS PANDEMIC: THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY STRATEGY AND MEDIATING ROLE OF ORGANIZATIONAL CITIZENSHIP AND INNOVATIVE BEHAVIOUR

Abstract

“Organizational Resilience” has been defined also as organizational resistance capabilities in literatures which facilitate the flexibility and conformity of the organization with stressful conditions to be able to preserve his competitive conditions or to utilize the occurred undesired possible conditions in his favor. The present study is a descriptive survey research. Research population is personnel of Parsian Azadi chain hotels in Iran. Available sampling was used to choose the sample group in which 210 subjects were gathered and analyzed at last. A questionnaire with confirmed validity and reliability was used as the study variable measuring tool. Conformity factor analysis was used for data deductive analysis and structural equations model was particularly used to test the hypothesis. The study results revealed that CSR toward employee had a significant effect on organizational citizenship behavior and innovative behavior. CSR toward customers had a significant effect on innovative behavior and organizational citizenship behavior had a significant impact on innovative behavior. In fact, innovative behavior could improve organizational resilience indicators since this variable affects integrity, agility and robustness.