Abstract:
For more than ten years, the concept of gamification has been discussed and studied
in various fields, most notably education and marketing. Despite the abundance of
literature aimed at studying gamification, but there is a clear lack of studies related to
the strategy of gamification in the field of work or the work environment. In this
study the relationship between psychological capital and employees’ creativity under
the mediating effect of gamification was investigated. All of the research data were
obtained from 115 employees who used the Habitica application for at least 2 weeks
in different companies between March 2021 and April 2021 in the Kingdom of
Bahrain, and 122 employees who didn’t use it at all. SSPS and SmartPLS statistical
analysis programs were used to measure and compare psychological capital,
employees’ creativity and the relationship between them among the total number od
responses, which was 237. As aresult, it has been determined that gamification has a
significant and positive effect on both psychological capital and employees’
creativity. In addition, it has been determined that gamification has a positive
mediating effect on the relationship between psychological capital and employees’
creativity. Along, the practical applications of the research, recommendations for
future research are discussed in the study
