THE EFFECT OF ASSOCIATIONS ON MAKING THE DECISIONS TO FRANCHISE IN TURKEY

Abstract

Franchising is one of the ways people choose to commence a business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of xitera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements. Through franchising businesses operation on a national and international level, they provide significant advantages, working on a national scale, businesses are also proven in the market name and by obtaining the support and assurance of the brand has achieved a lot of benefits. Franchisor and the franchisee will enter into a contractual agreement which will operate under the name of the franchise in xiteratü for a royalty payment. Today, people with entrepreneurial characteristics enter into cooperative arrangements such as franchising. The purpose of this study, starting from the definition of entrepreneurship in the xiteratüre review to explain the relationship between entrepreneurship and franchising, franchisee and the franchiser. In the study, the UFRAD Franchise Association members explained what happens in the process of franchise and entrepreneurial relationship with the franchising company. A survey will be carried out on franchising companies, after the survey interview, results are discussed and presented.