Özet:
This research investigates the connection between strategic planning and
competitive advantage within Pınar Company, a prominent dairy product company in
Turkey, employing a case study approach. It evaluates how operational efficiency,
capacity expansion, and strategic planning practices impact the firm's competitive
position. The study administers a questionnaire to Pınar Company employees to gather
quantitative data.
The results uncover a significant relationship between strategic planning and
the company's competitive advantage, highlighting the crucial role of operational
efficiency and capacity expansion. The research underscores strategic planning
practices such as performance assessment, training, management development, and
effective talent management. Moreover, it reveals diverse pursued competitive
advantages, including cost, differentiation, and focus strategies.
Drawing from the findings, the study provides recommendations for future
initiatives, emphasizing the importance of defining clear strategic goals, devising a
competitive positioning strategy, prioritizing customer-centric approaches, and
investing in talent cultivation. Ultimately, this investigation enhances our
comprehension of the interplay between strategic planning and competitive advantage
within Pınar Cumban, offering valuable insights for strategic management
practitioners and researchers.
