THE METHODS OF SUBLIMINAL INFLUENCE AND APPLICATIONS IN MASS MEDIA

Abstract

Understanding that subconsciousness is one of the most important factors determining human attitudes and behaviors, has made this field the target of those who want to sell their products or ideas. Advertisers and politicians aimed to make profits by using subconscious influencing methods and for this used various tools. The method of influencing the subconscious with the subliminal message technique is confronted in various fields from cartoons to tv series, from graphics to advertisements. Especially in Turkey, because of the subject is not known very well and the experts who will notice it are inadequate, people's subconscious area is open unprotectedly to any kind of direction.