Abstract:
E-commerce adoption is now increasing day after day because of its global
importance. SMEs are trying to find the best tool to expand their businesses, and, it is
obvious that in today’s world one of the best tools is using e-commerce. The research
discussed the factors affecting e-commerce adoption of SMEs in Turkey. The study
aims to find if there is a significant effect of the factors organizational, technological,
and environmental in the adoption of e-commerce in SMEs in Turkey. Theoretical
work is basically from the literature review about factors affecting e-commerce
adoption in previous studies focusing on organizational, technological, and
environmental factors. Also, the study was basically done by the quantitative
method. Data was collected by senior managers, mid-level managers, and employees
of SMEs in Turkey. The total sample size is 384, and convenience sampling was
used to reach the intended respondents for data collection. SPSS tool used to analyze
the information gathered. The main findings reveal that top management support,
financial resource organizational competence and perceived complexity have an
effect on e-commerce adoption in Turkey. In addition, no effects on e-commerce
adoption according to perceived benefits and government regulations
