THE MEDIATOR ROLE OF INDIVIDUAL MOTIVATION IN THE RELATIONSHIP BETWEEN DIGITAL LEADERSHIP AND ORGANIZATIONAL AGILITY

Abstract

This research studies the relationship between digital leadership and organizational agility and the role of individual leadership in this relationship. It also studied if demographic features vary for digital leadership, organizational agility, and individual motivation. The survey form is made up of the Digital Leadership Scale, Organizational Agility Scale, and Individual Motivation Scale. The research universe comprises 480 private and public sector employees in the Istanbul district from May 2021 to July 2021. The obtained data were analyzed through t-test, ANOVA, and Process Analysis. Analysis results suggest that individual motivation has a mediator role in the impact of digital leadership and organizational agility. Besides, digital leadership, organizational agility, and individual motivation vary depending on such demographic features as gender, marital status, education status, employment sector, status, management type, and professional seniority. The conclusion highlights that digital improvement is necessary for successful leadership and suggests ways to boost agility and individual motivation in a workplace environment.