Contribution of Digitalization to the Brand Registry Applications in the Context of Globalization

Abstract

Public authorities, which are part of the state, are opening up institutions for citizens. Nowadays, when the transition to the digital age, which is a part of globalization, is taking place, the Internet has to be a dynamic structure that can adapt to the changing conditions. Considering these, public institutions of the states can deliver their services to citizens in innovative ways. Thus, the public authorities now utilize technological services in public offering of public services and electronicize these services. In this way, it is aimed to provide the highest quality service to the citizens with the least cost and labor. These technological breakthroughs in the process of globalization accelerate and facilitate information sharing by integrating the convenience of technology with e-transformation and e-government concepts. This study is related to the regulation on access through e-government, which is widespread in our country, and to apply to online applications made by Turkish Patent and Trademark Authority. In particular, opinions and observations on trademark registration applications and post-registration services were made and opinions were taken on the sustainability/accessibility of transactions from the corporate experts.