PUBLIC OPINION IN SOCIAL MEDIA

Abstract

The concept of communication refers to the process of information transfer between individuals, which is a fundamental requirement for mankind. Mankind has created communication channels for the purpose of realizing the communication process and has always tried to develop these channels. The technology that developed after the invention of the electric power, together with the development of the technique, led to the formation of the conventional media. Conventional media, which offer a one-way communication model, have left their place to new media technologies because of their desire to participate in the communication process. New media gives individuals the chance to intervene directly in the process of knowledge creation. In this context, people who need to form public opinion in certain ethical concepts in order to be a society and to live as a society, are creating public opinion in social media environments thanks to new media technologies and increasing their experience as a society by setting an agenda. In this study, public opinion formation in the social media will be examined by compiling selected social media tweets from Twitter with the transition from conventional media to new media.