A Study of Generation Z Viewing Habits in Context of Uses and Gratification Theory: The Protector Netflix Series Case

dc.contributor.author	A, Ayten
dc.date.accessioned	2024-03-06T06:51:32Z
dc.date.available	2024-03-06T06:51:32Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/11547/11155
dc.description.abstract	In recent years online broadcasting has accelerated through online broadcasting platform Netflix. Therefore the generation Z that defined as digital natives has a differenciaty viewing habit. It is defined as binge watch and binge racer by Netflix. The users watch episodes of a Netflix series at one time nonstop. The aim of the research is to find out the factors carry out generation Z's online viewing habits, in the context of uses and gratification theory. To conduct the research The Protector, the first Turkish series of Netflix, is choosen as a case and survey is done with The Protector's watchers.	tr_TR
dc.language.iso	en	tr_TR
dc.title	A Study of Generation Z Viewing Habits in Context of Uses and Gratification Theory: The Protector Netflix Series Case	tr_TR
dc.type	Article	tr_TR