Abstract:
Today, Turkeys modern business system that utilize social media as a central
element of their marketing efforts. The evolution and integration of this platform
have rendered it invaluable in ensuring success and relevance within the market. The
utilization of services that facilitate social networking is becoming more common in
a wide variety of enterprises all around the globe. E-commerce companies that make
use of a digital platform have a significantly increased chance of rapidly reaching a
significant number of clients in Turkey. By embracing modern technology, the
Turkish e-commerce industry also gives businesses the opportunity to communicate
with customers in a manner that is both more efficient and effective. This study's
objective is to link to the purchasing habits of customers and the ways in which it is
enhancing the behaviors associated with social media and online shopping patterns.
The thesis takes a more deductive approach, including interpretative and descriptive
information on the outcomes of the scientific study. To obtain pertinent insights, this
study utilized a qualitative analytical method. Findings reveal that social media
exerts an influential effect on how Turkish consumers navigate and make purchases
via digital platforms. Consumers are able to spend more time on digital platforms
mostly due to the fact that these platforms make people's lives easier. The study is
subject to various limitations, underscoring the immense opportunities for
conducting empirical tests of primary aptitudes in varying situations if we aim to
establish a strong theoretical footing.
