Abstract:
This research is about born global companies operating in Turkey. Born
global companies are firms expanding from or near their inception into overseas
markets and display international business boldness. Based on past literature from
different sources, a conceptual framework has been developed, it contains one
independent variable: Integrated marketing channels, and one dependent variable;
global-born companies' performance. A simple random sampling method has been
used for sampling. The sample size is 97 and data was collected from born global
textile companies operating in Turkey. Furthermore, data were analyzed by SPSS
27.0 Version. Initially, the frequency tables presented all demographic and items and
two tables of descriptive statistics in which mean and standard deviation was
calculated. Based on the conceptual framework factor analysis has been used under
the KMO analysis (0.726) presents that sample is adequate. Cronbach Alpha of all
scales is more than 0.7. The correlation suggests that there is a strong positive
relationship among variables. Linear Regression analysis used for measuring the
direct effect. (Beta1= 0.358, P= 0.03) suggests that Integrated Marketing Channels
have a positive and significant effect on Born Global Companies Innovation
performance. The research has examined that the correct use of marketing channels
is benefited the textile industry so much. The research has found that the Turkish
textile industry has a large organization with skilled and competitive employees the
organization is highly focused on marketing strategies.
