THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE: A CASE STUDY OF THE BANKING SECTOR IN NIGERIA

Abstract

What is wanted to be explained in general in the thesis is the issues to be considered in the banking sector and their importance.Since banking is a sector where active money and active trade take time, it is necessary to constantly follow innovations and developments and to make good analyzes along with it.Innovations and developments in the Nigerian banking system should be constantly followed and the necessary measures and innovations should be kept up.The developments and analyzes in the banking system should be interpreted and controlled correctly.Since the system is directly linked to trade, it is located in an industry where there is a constant active money flow. For this reason, the importance of both promotions and follow-up of the sector brings itself to the forefront here.According to the regression study, environmental CSR significantly and favourably affects the organisational performance of Nigerian banks.also regression study is too much profitable for banks to be kindly seen like profitable for people.The regression result also showed that the performance of Nigerian banks' organisations is positively (directly) and significantly impacted by economic CSR. ın todays world trade is too much difficult despite the necessary advertising and promotion expenditures,where high-quality product and service production and effective advertising are no longer assurances that customers will patronise a company, corporate social responsibility has developed into a potent business strategy to gain competitive advantageDespite the importance placed on the human rights issue in the context of social responsibility, the banks studied in this study revealed low concentrations of CSR practises. As a result, initiatives should focus on enhancing corporate social responsibility practises among Nigerian banks. This can be achieved by giving social responsibility practises distinctiveness in a way that will elaborate on many forms of social responsibility and how they each transmit diverse signals. Additionally, an effort should be made to simply express the benefits that each sort of corporate social responsibility seeks to provide for the general public. As stated in the "research questions" section, the thesis mainly focuses on the following topics;  The impact of environmental responsibility on the Nigerian banking system  Nigerian banking sector's link to human rights  The impact of the philanthropy sector on Nigerian banking  The impact of economic responsibility on the Nigerian banking sector The findings of this study also lay the groundwork for a deeper understanding of the role that corporate social responsibility plays in marketing in Nigeria. The findings, among other things, improve knowledge of how corporate social responsibility affects organisational performance. The study has also given policy makers insight to help them formulate policies that will favourably affect the corporate social responsibility activities of Nigerian banks. In addition, it has produced a theoretical and empirical foundation for the understanding, importance, and impact of corporate social responsibility on organisational performance. This will be a clear direction for industry regulators as they create the best regulations for the banking sector. Finally, our study has contributed in a number of ways to expanding the frontier of knowledge. The literature on corporate social responsibility management has benefited from its addition. It has also offered ideas for boosting banks' productive values. Future scholars will benefit from the information the study has supplied.