AN ANALYSIS OF THE PROBLEMATIC ASPECT OF THE CONSUMER SOCIETY FROM I, ROBOT TO WESTWORLD THROUGH POSTMODERNISM

Abstract

Postmodernism rising against modernism is a literary and philosophical movement criticising the political, sociological, economic unrest of the period generated during modernism and manifesting itself in the fields of literature, media, architecture, music and a quite number of branches. Postmodernism emerging after the Second World War is also the period that technology advances and thus, industry develops. These three main incidents constitute the context and the content of postmodernism. Postmodernists awakening in the wreck the war brings along expostulate political, literary, sociological and economic issues through the characteristics of postmodernism such as irony, parody, intertextuality, paranoia/technophobia, metafiction, hyperreality/ technoculture. Especially, technology plays a big role since some of the characteristics of postmodernism are based on technological improvements. Besides, it owns impacts on economy because the industry begins to produce more as technology progresses, and on consumption of these increasing products. Mass communication devices such as media, are utilized to encourage consuming and to establish the consumption habits in the society. Thus, the consumer society is generated. I, Robot and Westworld are masterpieces to examine the characteristics of postmodernism and the consumer society as a genre of postmodernism.