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Authors: Dahil Lutfiye
Karabulut Abdurrahman
Mutlu Ibrahim,Marketing Strategies for the Generation "C" Consumer Behavior: An Overview for the GSM Market in Turkey,HANDBOOK OF RESEARCH ON DEVELOPING SUSTAINABLE VALUE IN ECONOMICS
AND MARKETING,,,2015,,,463,475,10.4018/978-1-4666-6635-1.ch027,WOS:000416711100028,
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