STRATEGIC PLANNING AND ITS RELATIONSHIP TO COMPETITIVE ADVANTAGE: A CASE STUDY OF PINAR COMPANY

Abstract

This research investigates the connection between strategic planning and competitive advantage within Pınar Company, a prominent dairy product company in Turkey, employing a case study approach. It evaluates how operational efficiency, capacity expansion, and strategic planning practices impact the firm's competitive position. The study administers a questionnaire to Pınar Company employees to gather quantitative data. The results uncover a significant relationship between strategic planning and the company's competitive advantage, highlighting the crucial role of operational efficiency and capacity expansion. The research underscores strategic planning practices such as performance assessment, training, management development, and effective talent management. Moreover, it reveals diverse pursued competitive advantages, including cost, differentiation, and focus strategies. Drawing from the findings, the study provides recommendations for future initiatives, emphasizing the importance of defining clear strategic goals, devising a competitive positioning strategy, prioritizing customer-centric approaches, and investing in talent cultivation. Ultimately, this investigation enhances our comprehension of the interplay between strategic planning and competitive advantage within Pınar Cumban, offering valuable insights for strategic management practitioners and researchers.