FACTORS AFFECTING E-COMMERCE ADOPTION IN SMEs IN TURKEY

Abstract

E-commerce adoption is now increasing day after day because of its global importance. SMEs are trying to find the best tool to expand their businesses, and, it is obvious that in today’s world one of the best tools is using e-commerce. The research discussed the factors affecting e-commerce adoption of SMEs in Turkey. The study aims to find if there is a significant effect of the factors organizational, technological, and environmental in the adoption of e-commerce in SMEs in Turkey. Theoretical work is basically from the literature review about factors affecting e-commerce adoption in previous studies focusing on organizational, technological, and environmental factors. Also, the study was basically done by the quantitative method. Data was collected by senior managers, mid-level managers, and employees of SMEs in Turkey. The total sample size is 384, and convenience sampling was used to reach the intended respondents for data collection. SPSS tool used to analyze the information gathered. The main findings reveal that top management support, financial resource organizational competence and perceived complexity have an effect on e-commerce adoption in Turkey. In addition, no effects on e-commerce adoption according to perceived benefits and government regulations